According to the EEOC it is "illegal for an employer to publish a job advertisement that shows a preference for or discourages someone from applying for a job because of his or her race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information."
For example, an online or newspaper help-wanted ad that seeks "women" or "recent college graduates" may discourage men and people over 40 from applying and may violate the law.
How does this apply to legal professionals when catering to ethnic and/or religious groups with their community(ies)? LegalMatch uses specific landing pages designed to appeal to user who show a specific desire to have legal representation in synch with their particular religious beliefs. Landing pages that speak to people's desire to be represented by Jewish Lawyers or Christian Attorneys.
Are the best interest of the searcher truly filled in an ethical way? Is the user, who has an expectation of Muslim Lawyers responding to their posted case when a non-muslim lawyer responds with an offer of legal service? These are questions that will be addressed in a future post.