The Supreme Court recently decided that it would not be deciding the famous Washington Redskins case. The Washington Redskins’ football name and mascot is safe...for now.
The case
involves a challenge brought by a group of Native Americans that feel the
Washington Redskins’ name is so offensive that it does not deserve trademark
protection. This case is a longtime
coming: 17 years to be exact, and could have implications for other sports
teams that reference Native Americans in their team names and mascots.
But as is often the case, the Supreme Court did not deny the case on its merits. Rather, they felt that the lawsuit should have been brought a long time ago and denied it under a doctrine known as laches.
Trademark law prohibits the
registration of a name that “may disparage...persons, living or dead...or bring
them into contempt or disrepute.” As I
mentioned, the Supreme Court’s ruling has nothing to do with determining
whether the name is offensive, so this is still an issue up for dispute and I
don’t think we have seen the end of this case.
The team’s attorney Bob
Raskopf says millions have been spent on the "Redskins" brand and the
team would have suffered great economic loss if they lost the trademark
registrations.”
This is not the only team in professional sports to adopt a Native American nickname and mascot. Over the years, this pattern has given us the Kansas City Chiefs, Chicago Blackhawks, Cleveland Indians, Florida State Seminoles, and the Atlanta Braves. To date, the Florida State Seminoles are the only NCAA sports team to have official permission from the Indian Groups whose name they use. All other colleges are banned from using Native American mascots.
I believe that the use of Native American mascots and names is not meant to offend or demean the tribes in any way. Rather, it invokes a romantic nostalgia that many of us have of Native Americans as powerful and heroic warriors. Interestingly enough, in a 2002 poll conducted by Sports Illustrated 83% of Native American respondents said teams should not stop using Indian nicknames, mascots, characters and symbols. As long as a team uses the mascots and name in a respectful manner and celebrates rather than degrades the culture and heritage associates with the various tribes, I think this is a tradition that should continue.



