The Valentine Effect was further in evidence when a new keyword forecast search term tracking tool at Microsoft was invoked for the search term "divorce. If we check this screenshot of the Adlab interface results, we can see the definite spike in searches for the term divorce that occurs in February.
Here is a text breakdown of the search requests with additional data on gender and age of the searchers.
04 - 2006 171292
05 - 2006 180694
06 - 2006 166155
07 - 2006 164688
08 - 2006 161195
09 - 2006 186456
10 - 2006 177559
11 - 2006 142851
12 - 2006 133863
01 - 2007 166139
02 - 2007 208532
03 - 2007 197766
Age <18 (9.8%) 20%
Age 18-24 (26.8%) 20%
Age 25-34 (27.2%) 20%
Age 35-49 (23%) 20%
Age 50+ (13.2%) 20%
Male 50%
Female 50%
